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Is the Daily Deals Industry a Real Industry?
DM CONFIDENTIAL - You might think that spending two days at a conference for an industry that isn’t an industry might make one depressed. Were our core business or aspirations to run a stand-alone...
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What IS the Deal with Daily Deals?: The Sequel
DM CONFIDENTIAL – Last week, we had one of those best of times, worst of times moments when looking at Groupon vs. Instagram. Both are high-flying companies, having gone from inception to a...
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“One Tip To Staying Ahead Of The Game” in Performance Marketing
DM CONFIDENTIAL - If it ain’t broke, don’t fix it. The saying works for so many things, and despite a crackdown by the FTC that has directly and indirectly led to the closure of at least four prominent...
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When Will Lead Generation Have Its Turn?
DM CONFIDENTIAL – It’s hard to believe that the first banner ad appeared on a site more than 15 years ago. There are some affiliates out there who haven’t been around that long. Since that first banner...
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Two Reports: Photo/Video Is the Fastest-Growing App Category
DM CONFIDENTIAL – According to recent numbers released by Flurry, photo and video apps make up the fastest-growing app category by time per active user. The company also notes the rise of smaller...
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Thoughts on the New .Edu
DM CONFIDENTIAL – Of the many lead generation verticals, one probably takes top honors in lifetime overall spend: the education industry. That sector is anything but new. For-profit education as a...
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What Is Lead Generation, Really?
DM CONFIDENTIAL – There are questions out there that sound like they should be simple to answer, but in actuality create quite a conundrum, proving not easy, with answers less than concise. That’s how...
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“What Is Lead Generation?,” the Sequel: Who Pays?
DM CONFIDENTIAL – Last week we started with a fairly simple question on the surface: “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly — research...
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Performance Marketing Today: So Many Solutions, Still So Many Bad Leads
ADOTAS – Those in performance marketing operate in an interesting world. It’s all about scale — more clicks, more leads, more sales. It’s a constant balancing act between volume and quality. In an...
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Affiliate Summit West Preview: The Keynotes, The Networking, The Parties
Welcome, 2013. A brand new year, but has much changed? We still have the same guy in the White House, the SEC still reigns over college football, we still have the same number of members in the...
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